Nike : Track + Field
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- Inspiration
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- Ideation
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- Proposal I
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- Proposal II
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- Proposal III
Track and field athletics, commonly known as athletics or track and field, is a collection of sports events that involve running, throwing and jumping. The name “athletics” is derived from the Greek word “athlos”, meaning “contest”. Running events are conducted on a track, typically 400 meters, and include sprints, middle distance events, long distance events (over 3000m), hurdles, relays, road races and racewalking. Field events are segmented into throwing events: discus, hammer, javelin and shot put; and jumping events: high jump and pole vault. Finally, there are also multiple-event competitions which combine events from both the track (running) and field, such as Pentathlon, Heptathlon and Decathlon.
Royal Elastics
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- Inspiration
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- Ideation
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- Proposal I
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- Proposal II
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- Proposal III
Combining the philosophy of Royal Elastics with the growing trend of fashionable outerwear, this line of active footwear focuses on keywords
of feminine, elegant and funky. The silhouettes are more streamlined, sexy and provocative while retaining athleticism and boldness of the
brand. The line retains Royal Elastics’ Stretch-fit Closure Systems, with adventurous new cut and color exploration that reflect the paradox of
simplicity and complexity of the modern times.
etnies : SkateHigh
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- Inspiration
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- Ideation
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- Proposal I
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- Proposal II
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- Proposal III
Evolving the etnies brand through inspiration from the lines of skateboarding parks. Simple material break-ups, enhanced with unique treatments to material such as embossing, silkscreening and bright color use. The following set of designs align with the unpretentious attitude of the sport while retaining unique styling expression desired by the customer. Ultimately etnies SkateHigh, hi-top line, expands the product portfolio line-up with a simple and modern statement.
Threezees
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- Zarazo
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- Zamoto
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- Zhgolio
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- Zamoto + Zarazo
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- Threezees Team
Threezees were developed as vinyl toys proposals, and are still in development stage. Basically, Threezees come from the Land of Zee, and would readily migrate to the land of Kid Robot, should they find a willing sponsor. Their names are a comical play on words taken from Serbo-Croatian-Bosnian Language (yes, a mouthful).
**UPDATE** Threezees made it on Notcot.org!!! Thanks, NOTCOT!
Oakley Eyewear
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- Image Board
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- Ideation
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- Ideation
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- Ideation
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- Ideation
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- Ideation
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- Ideation
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- Concept Proposal Sketch
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- Concept Proposal Sketch
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- Concept Proposal Sketch
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- Concept Proposal Sketch
Series of design proposals for Oakley Eyewear, focusing on both men’s and women’s Rx and sunglasses frames, in both wire and plastic materials. Designs were developed with Oakley’s unparalleled craftsmanship and patented materials, such as Unobtanium and O Matter, in mind. The designs target Gen Y active sports market, with attention to sculptural detail and concealed luxury, while adding textural variants and sub-culture graphic elements: such as tone-on-tone material break-ups and graffiti-like stenciling.
Wheels
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- Alias Models
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- 2008 Production Model Wheel
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- 2008 Production Model Wheel
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- 2008 Production Model Wheel
Series of wheel designs that have been produced for the market. The wheels embody sporty, exotic and elegant undertones that appropriately match the vehicles they were intended for. Prototypes were fabricated by a supplier and were verified for correct design intent, appearance and material finish.