GM | RE:Love
Team project for Innovation Studio of the first semester MBA in Design Strategy program. The task was to reinvent GM, or propose a way that it could effectively get back on the market and remain in it. My team’s proposal was to restructure the organization of GM so that it focuses on consumer-led innovation, catering to the consumer from multiple experience touch-points; seducing the consumer not unlike the process of falling in love. The conclusion was reached after extensive interview research process that identified negative perception of the GM brand, as well as from investigations into what draws people to one another.
Presented here is just a sampling of the entire presentation. If interested in full analysis, please e-mail for a copy.
Team members: Ryan Opina, Lindsay Wolff-Logsdon, Kurt McCulloch and Amina Horozic.
Chrysler Exterior
-
- Market Influences Research
-
- Theme Keywords
-
- Ideation
-
- Proposal Sketch
-
- Proposal Sketch
-
- Proposal Sketch
-
- Proposal Sketch
Taking into the account the market trends of the time, the goal was to design a luxury coupe with an attitude. The vehicle was to have a bold, intimidating presence embodying sophistication, progress and a healthy dose of Hollywood glamour.
Jeep Interior
-
- Inspiration
-
- Ideation
-
- Ideation
-
- Initial Proposal
The premise of this interior proposal was to create an ultra sporty mix of styling and functionality by drawing inspiration from action sports apparel and accessories, as well as the original heritage of the Jeep brand. The essence of the philosophy of wabi-sabi was carried over into the material use and development, by using non-uniform grains and pattern applications over large surface areas which would be different from vehicle to vehicle; thus, allowing each customer to have their own, unique cut of the panel.
Dodge Viper
-
- Dodge Viper Refresh Brief
-
- Sketches
-
- Initial Sketch Proposal
-
- Side View : Sketch Proposal
-
- Side View Proposal over Package
-
- Final : Front View
-
- Final: Side view
-
- Final : Rear View
Complete restyle of Dodge Viper, utilizing same engineering package of current vehicle but emphasizing more sinuous and sculptural surfacing. Keywords for third generation: rebellious, exhilarating, powerful, energetic, intimidating, bold, dominant. Unleash your evil twin.
2008 Dodge Magnum
-
- First Generation Dodge Magnum
-
- Detail Proposals
-
- Front Clip Rendering
-
- Final Product Details
-
- Final Product
Restyle of the front fascia of Dodge Magnum for 2008, emphasizing sportier, more aggressive appearance. One of the main goals of the refresh was to decrease the wide-eyed look of the head lamps of the first generation Magnum, and in its place create highly detailed head lamp inners, with possibly more sophisticated lighting options. Overall, the goal was to update the vehicle with a clean and modern statement.
Dodge Nucleus
-
- Potential Customer Segment Profile
-
- Sketches
-
- Packaging Proposal
-
- Front View
-
- Functional Detail
-
- Functional Details
-
- Functional Detail
-
- Unique Selling Points
-
- Graphics Package
Dodge Nucleus was a six month project completed during a design rotation at Chrysler’s, now unfortunately defunct, Pacifica Advanced Design Center in Carlsbad, California. The concept vision arose from an identified customer segment by the marketing department, for a vehicle accomodating future needs of the highly energetic Generation Y. The result was Nucleus : a versatile eccentric vehicle with versatile space, configurable for an active and adventurous lifestyle.
Chrysler Interior
-
- Project Keywords
-
- Sketches
-
- Initial Proposal
-
- Door Proposals
-
- Functional Details
-
- Proposal with Engineering Input
The premise of this interior proposal was to create an environment within a vehicle which embodied the qualities of simplicity, sustainability and feels-like-home comfort. Dynamic lines are combined with a sophisticated color palette to further enhance the elegance of the form. The final statement is thus one of undisturbed purity, energy and timeless beauty. These slight, gentle and energetic surface shifts alongside unique patterns and eco-friendly materials result in a holistic and inviting environment.
Center Console
-
- Shifter and User Interface Evolution
-
- Sketches
-
- Alias Illustration
-
- Alias Illustration
-
- Alias Illustration
-
- Rear Seat Center Console
This center console design proposal was created after an intensive research into the trend developments in E-Shift and consumer electronics technology, alongside extensive voice-of-customer input regarding storage and storage use. The console was also supposed to be modular enough so it could seamlessly integrate in two differently branded interiors, without resorting to a non-descript, generic design form vocabulary. The result was a rather sculptural center console, with a faux floating armrest feature, which added both elegance and energy to the design.