Logos
Proposals for Harmony logo.
The client for Harmony logos wanted a simple and clean brand identity that exuded the essence of holistic lifestyle, incorporating elements of ecology and sustainability.
Paykan Hunter Apparel
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- T-Shirt Proposal
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- T-Shirt Proposal
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- T-Shirt Proposal
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- Hang Tag Ideation
A good friend of mine, Shahin, has recently started up a new blog called Paykan Hunter, devoted to Iranian-made car Paykan. Paykan was the 1967 Hillman Hunter originally manufactured by the British Rootes Group, which was also owned by no other than the Chrysler Corporation. The Paykan was produced in Iran for 38 years, unchanged, except for a minor face-lift. It has over time gained a sort of a cult status among certain auto enthusiasts.
The following is a set of brand collateral intended to expand the reach of the blog and its enthusiasts. As of the date of this post’s publication, the T-shirt prototypes are being silkscreened, and we are getting quotes for potential mass market deployment. Images of the T-Shirts “in action” will be up soon, so stay tuned!
Rome Snowboards
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- Proposal I
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- Proposal II
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- Proposal II
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- Proposal IV
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- Proposal V
Theme proposals for Rome snowboards implementing various treatments from illustrations to graphics and photography. Focusing on a vibrant, youthful and progressive image.
Malakye + 686 Apparel Competition
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- Proposal I
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- Proposal II
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- Proposal III
Proposal for Malakye + 686 Snowboarding Jacket competition. Malakye provided the technical drawing, logos that needed to be used and color options. The themes focused on an 80s influence combined with complete disregard for typical color combinations, in order to create unique graphic breakups.
Customer Market Segmentation : Mood Boards
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- Image Board
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- Image Board
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- Image Board
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- Image Board
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- Image Board
Image Mood boards created to illustrate five market-identified customer segments , that show significant purchasing power growth in the future. These mood boards are used by various creative teams to gain insight into the potential customer groups, and from there create product portfolios suitable to them and their lifestyles.
The market segment labeling and descriptions have been blurred out to protect propriatary corporate information.