Team project for Innovation Studio of the first semester MBA in Design Strategy program. The task was to reinvent GM, or propose a way that it could effectively  get back on the market and remain in it. My team’s proposal was to restructure the organization of GM so that it focuses on consumer-led innovation, catering to the consumer from multiple experience touch-points; seducing the consumer not unlike the process of falling in love. The conclusion was reached after extensive interview research process that identified negative perception of the GM brand, as well as from investigations into what draws people to one another.

Presented here is just a sampling of the entire presentation. If interested in full analysis, please e-mail for a copy.

Team members: Ryan Opina, Lindsay Wolff-Logsdon, Kurt McCulloch and Amina Horozic.

Proposals for Harmony logo.

The client for Harmony logos wanted a simple and clean brand identity that exuded the essence of holistic lifestyle, incorporating elements of ecology and sustainability.

“After World War II the fort in Vraca was abandoned as a military facility. Since Vraca, a battleground and scene of many casualties in the city of Sarajevo, had become synonymous with the resistance and the people’s fight against fascism, it was here that a Memorial Park was built and the fort designated for museum use.

Given its outstanding strategic position, affording a good view of the city of Sarajevo, during the 1992-1995 war the Vraca Memorial Park complex was used as a position from which the besieging forces could bombard Sarajevo with their heavy artillery and where snipers were positioned. The Vraca Memorial Park was one of several positions forming the encirclement around the besieged city where heavy artillery was located. The entire complex was laid waste, both the fort and the individual memorials on the one hand and the park areas, plateaux, steps etc on the other.”

Funds for its restoration and renovation have yet to be financed. Entire set of images can be viewed here : Vraca Memorial (Sarajevo)

Track and field athletics, commonly known as athletics or track and field, is a collection of sports events that involve running, throwing and jumping. The name “athletics” is derived from the Greek word “athlos”, meaning “contest”.  Running events are conducted on a track, typically 400 meters, and include sprints, middle distance events, long distance events (over 3000m), hurdles, relays, road races and racewalking.  Field events are segmented into throwing events: discus, hammer, javelin and shot put; and jumping events: high jump and pole vault.  Finally, there are also multiple-event competitions which combine events from both the track (running) and field, such as Pentathlon, Heptathlon and Decathlon.

Combining the philosophy of Royal Elastics with the growing trend of fashionable outerwear, this line of active footwear focuses on keywords
of feminine, elegant and funky.  The silhouettes are more streamlined, sexy and provocative while retaining athleticism and boldness of the
brand.  The line retains Royal Elastics’ Stretch-fit Closure Systems, with adventurous new cut and color exploration that reflect the paradox of
simplicity and complexity of the modern times.

Evolving the etnies brand through inspiration from the lines of skateboarding parks. Simple material break-ups, enhanced with unique treatments to material such as embossing, silkscreening and bright color use.  The following set of designs align with the unpretentious attitude of the sport while retaining unique styling expression desired by the customer.  Ultimately etnies SkateHigh, hi-top line, expands the product portfolio line-up with a simple and modern statement.

Taking into the account the market trends of the time, the goal was to design a luxury coupe with an attitude. The vehicle was to have a bold, intimidating presence embodying sophistication, progress and a healthy dose of Hollywood glamour.

The premise of this interior proposal was to create an ultra sporty mix of styling and functionality by drawing inspiration from action sports apparel and accessories, as well as the original heritage of the Jeep brand. The essence of the philosophy of wabi-sabi was carried over into the material use and development, by using non-uniform grains and pattern applications over large surface areas which would be different from vehicle to vehicle; thus, allowing each customer to have their own, unique cut of the panel.

Complete restyle of Dodge Viper, utilizing same engineering package of current vehicle but emphasizing more sinuous and sculptural surfacing.  Keywords for third generation:  rebellious, exhilarating, powerful, energetic, intimidating, bold, dominant. Unleash your evil twin.

Detroit is the only major U.S. city that looks south to Canada, see for yourself.