Nike : Track + Field
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- Inspiration
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- Ideation
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- Proposal I
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- Proposal II
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- Proposal III
Track and field athletics, commonly known as athletics or track and field, is a collection of sports events that involve running, throwing and jumping. The name “athletics” is derived from the Greek word “athlos”, meaning “contest”. Running events are conducted on a track, typically 400 meters, and include sprints, middle distance events, long distance events (over 3000m), hurdles, relays, road races and racewalking. Field events are segmented into throwing events: discus, hammer, javelin and shot put; and jumping events: high jump and pole vault. Finally, there are also multiple-event competitions which combine events from both the track (running) and field, such as Pentathlon, Heptathlon and Decathlon.
Royal Elastics
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- Inspiration
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- Ideation
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- Proposal I
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- Proposal II
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- Proposal III
Combining the philosophy of Royal Elastics with the growing trend of fashionable outerwear, this line of active footwear focuses on keywords
of feminine, elegant and funky. The silhouettes are more streamlined, sexy and provocative while retaining athleticism and boldness of the
brand. The line retains Royal Elastics’ Stretch-fit Closure Systems, with adventurous new cut and color exploration that reflect the paradox of
simplicity and complexity of the modern times.
etnies : SkateHigh
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- Inspiration
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- Ideation
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- Proposal I
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- Proposal II
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- Proposal III
Evolving the etnies brand through inspiration from the lines of skateboarding parks. Simple material break-ups, enhanced with unique treatments to material such as embossing, silkscreening and bright color use. The following set of designs align with the unpretentious attitude of the sport while retaining unique styling expression desired by the customer. Ultimately etnies SkateHigh, hi-top line, expands the product portfolio line-up with a simple and modern statement.
Chrysler Exterior
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- Market Influences Research
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- Theme Keywords
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- Ideation
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- Proposal Sketch
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- Proposal Sketch
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- Proposal Sketch
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- Proposal Sketch
Taking into the account the market trends of the time, the goal was to design a luxury coupe with an attitude. The vehicle was to have a bold, intimidating presence embodying sophistication, progress and a healthy dose of Hollywood glamour.
Jeep Interior
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- Inspiration
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- Ideation
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- Ideation
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- Initial Proposal
The premise of this interior proposal was to create an ultra sporty mix of styling and functionality by drawing inspiration from action sports apparel and accessories, as well as the original heritage of the Jeep brand. The essence of the philosophy of wabi-sabi was carried over into the material use and development, by using non-uniform grains and pattern applications over large surface areas which would be different from vehicle to vehicle; thus, allowing each customer to have their own, unique cut of the panel.
Dodge Viper
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- Dodge Viper Refresh Brief
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- Sketches
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- Initial Sketch Proposal
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- Side View : Sketch Proposal
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- Side View Proposal over Package
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- Final : Front View
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- Final: Side view
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- Final : Rear View
Complete restyle of Dodge Viper, utilizing same engineering package of current vehicle but emphasizing more sinuous and sculptural surfacing. Keywords for third generation: rebellious, exhilarating, powerful, energetic, intimidating, bold, dominant. Unleash your evil twin.
Detroit
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- Industrialize This
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- The High Ambassador
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- Grow Around Me, Detroit
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- Inner City Blues
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- Dollhouse
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- Who's Afraid of Detroit?
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- Detroit, Lift Up Your Weary Head
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- A Grand Exit
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- Can Obama Really Win?
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- Santa's Coal
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- Broken City
Detroit is the only major U.S. city that looks south to Canada, see for yourself.
Sarajevo
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- And We Made From Water Everything That Is Living
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- United, We...
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- Governmental Blue
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- I'll Tell You What
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- Art Without Fame
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- Monsieur Le Chat for Buybook
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- That Night, by Paradise
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- Political Santas
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- These Are the Good Ole Days
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- Uneversitas Studiorum Sarajevoensis
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- Balance/Counter-Balance
Sarajevo was the first city in Europe to have a full-time (from dawn to dusk) operational electric tram line, introduced shortly after the city became part of the Austro-Hungarian empire.
Paykan Hunter Apparel
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- T-Shirt Proposal
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- T-Shirt Proposal
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- T-Shirt Proposal
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- Hang Tag Ideation
A good friend of mine, Shahin, has recently started up a new blog called Paykan Hunter, devoted to Iranian-made car Paykan. Paykan was the 1967 Hillman Hunter originally manufactured by the British Rootes Group, which was also owned by no other than the Chrysler Corporation. The Paykan was produced in Iran for 38 years, unchanged, except for a minor face-lift. It has over time gained a sort of a cult status among certain auto enthusiasts.
The following is a set of brand collateral intended to expand the reach of the blog and its enthusiasts. As of the date of this post’s publication, the T-shirt prototypes are being silkscreened, and we are getting quotes for potential mass market deployment. Images of the T-Shirts “in action” will be up soon, so stay tuned!
2008 Dodge Magnum
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- First Generation Dodge Magnum
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- Detail Proposals
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- Front Clip Rendering
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- Final Product Details
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- Final Product
Restyle of the front fascia of Dodge Magnum for 2008, emphasizing sportier, more aggressive appearance. One of the main goals of the refresh was to decrease the wide-eyed look of the head lamps of the first generation Magnum, and in its place create highly detailed head lamp inners, with possibly more sophisticated lighting options. Overall, the goal was to update the vehicle with a clean and modern statement.
Fashion Design : Sketches
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- Fashion Sketch
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- Fashion Sketch
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- Fashion Sketch
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- Fashion Sketch
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- Fashion Sketch
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- Fashion Sketch
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- Fashion Sketch
Various quick fashion studies, exploring athletic cut-and-sew lines, colors, textural variants and proportional shifts. Intended for a bold and confident woman who is not afraid to explore unusual silhouettes.
San Diego
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- Feels Like Standing Still
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- On the Scales of Desire
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- Uplift
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- Shooting up Flares
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- I Can't Tell if I'm Still Dreaming
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- Color of Your Energy
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- Stealing Happy Hours
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- The Continuous Life, There is No End
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- Near Your Field of Gravity
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- Between This World And the Next
Charles Lindbergh flew off from San Diego on May 9, 1927, in the Spirit of St. Louis, headed for New York, and then non-stop to Paris.
Rome Snowboards
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- Proposal I
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- Proposal II
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- Proposal II
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- Proposal IV
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- Proposal V
Theme proposals for Rome snowboards implementing various treatments from illustrations to graphics and photography. Focusing on a vibrant, youthful and progressive image.
Threezees
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- Zarazo
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- Zamoto
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- Zhgolio
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- Zamoto + Zarazo
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- Threezees Team
Threezees were developed as vinyl toys proposals, and are still in development stage. Basically, Threezees come from the Land of Zee, and would readily migrate to the land of Kid Robot, should they find a willing sponsor. Their names are a comical play on words taken from Serbo-Croatian-Bosnian Language (yes, a mouthful).
**UPDATE** Threezees made it on Notcot.org!!! Thanks, NOTCOT!
Dodge Nucleus
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- Potential Customer Segment Profile
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- Sketches
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- Packaging Proposal
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- Front View
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- Functional Detail
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- Functional Details
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- Functional Detail
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- Unique Selling Points
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- Graphics Package
Dodge Nucleus was a six month project completed during a design rotation at Chrysler’s, now unfortunately defunct, Pacifica Advanced Design Center in Carlsbad, California. The concept vision arose from an identified customer segment by the marketing department, for a vehicle accomodating future needs of the highly energetic Generation Y. The result was Nucleus : a versatile eccentric vehicle with versatile space, configurable for an active and adventurous lifestyle.
Portraits
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- Portrait Series : Sarajevo
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- Portrait Series : Sarajevo
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- Portrait Series : Sarajevo
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- Portrait Series : Sarajevo
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- Portrait Series : Sarajevo
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- Portrait Series : Sarajevo
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- Portrait Series : Sarajevo
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- Portrait Series : Sarajevo
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- Portrait Series : Sarajevo
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- Portrait Series : Sarajevo
How to commemorate seeing your childhood friends for the first time after 15 years?
- Cheese, check.
- Smoked Meat, check.
- Drinks, check.
- One high watt bulb rigged into a desk lamp, then secured on top of a chair, check.
- Camera on a make-shift tripod made up of an ottoman and old thick encyclopedias, check.
- Feeling like you haven’t been absent for fifteen years: priceless.
Oakley Eyewear
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- Image Board
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- Ideation
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- Ideation
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- Ideation
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- Ideation
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- Ideation
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- Ideation
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- Concept Proposal Sketch
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- Concept Proposal Sketch
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- Concept Proposal Sketch
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- Concept Proposal Sketch
Series of design proposals for Oakley Eyewear, focusing on both men’s and women’s Rx and sunglasses frames, in both wire and plastic materials. Designs were developed with Oakley’s unparalleled craftsmanship and patented materials, such as Unobtanium and O Matter, in mind. The designs target Gen Y active sports market, with attention to sculptural detail and concealed luxury, while adding textural variants and sub-culture graphic elements: such as tone-on-tone material break-ups and graffiti-like stenciling.
Malakye + 686 Apparel Competition
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- Proposal I
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- Proposal II
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- Proposal III
Proposal for Malakye + 686 Snowboarding Jacket competition. Malakye provided the technical drawing, logos that needed to be used and color options. The themes focused on an 80s influence combined with complete disregard for typical color combinations, in order to create unique graphic breakups.
Chrysler Interior
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- Project Keywords
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- Sketches
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- Initial Proposal
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- Door Proposals
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- Functional Details
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- Proposal with Engineering Input
The premise of this interior proposal was to create an environment within a vehicle which embodied the qualities of simplicity, sustainability and feels-like-home comfort. Dynamic lines are combined with a sophisticated color palette to further enhance the elegance of the form. The final statement is thus one of undisturbed purity, energy and timeless beauty. These slight, gentle and energetic surface shifts alongside unique patterns and eco-friendly materials result in a holistic and inviting environment.
Costumes : Turandot
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- Research
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- Sketches
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- Sketches
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- Sketches
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- Sketches
Inspired by the Design Studio Press’ The Skillful Huntsman, the Turandot costume sketches show few examples of visual brainstorming, attempting to figure out an overall silhouette that Turandot should embody: imposing? Intimidating? Feminine? Adrogynous? What kind of statement should she make with her presence? Overall, the goal was to create Turandot and her presence to be so awe-inspiring, shocking and somewhat over-the-top to relate to her attitude, stubborn mind and disregard for the pain she causes to others. As she eventually accepts/understands love, her costume would transform as well into a much simpler and eloquent statement.
Center Console
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- Shifter and User Interface Evolution
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- Sketches
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- Alias Illustration
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- Alias Illustration
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- Alias Illustration
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- Rear Seat Center Console
This center console design proposal was created after an intensive research into the trend developments in E-Shift and consumer electronics technology, alongside extensive voice-of-customer input regarding storage and storage use. The console was also supposed to be modular enough so it could seamlessly integrate in two differently branded interiors, without resorting to a non-descript, generic design form vocabulary. The result was a rather sculptural center console, with a faux floating armrest feature, which added both elegance and energy to the design.
Wheels
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- Alias Models
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- 2008 Production Model Wheel
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- 2008 Production Model Wheel
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- 2008 Production Model Wheel
Series of wheel designs that have been produced for the market. The wheels embody sporty, exotic and elegant undertones that appropriately match the vehicles they were intended for. Prototypes were fabricated by a supplier and were verified for correct design intent, appearance and material finish.
Sets + Environments : La Traviata
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- Research
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- Sketches
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- Sketches
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- First Act
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- First Act
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- Second Act
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- Second Act
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- First Act
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- Third Act
This proposal for La Traviata set, focuses on simplicity and modernism, thus allowing the key elements of the environment to make an instant and clear impact. Instead of overwhelming the stage, this set would provide a visually quiet environment, thus allowing the focus to be fully devoted to the aural experience.
Customer Market Segmentation : Mood Boards
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- Image Board
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- Image Board
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- Image Board
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- Image Board
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- Image Board
Image Mood boards created to illustrate five market-identified customer segments , that show significant purchasing power growth in the future. These mood boards are used by various creative teams to gain insight into the potential customer groups, and from there create product portfolios suitable to them and their lifestyles.
The market segment labeling and descriptions have been blurred out to protect propriatary corporate information.