GM | RE:Love
Team project for Innovation Studio of the first semester MBA in Design Strategy program. The task was to reinvent GM, or propose a way that it could effectively get back on the market and remain in it. My team’s proposal was to restructure the organization of GM so that it focuses on consumer-led innovation, catering to the consumer from multiple experience touch-points; seducing the consumer not unlike the process of falling in love. The conclusion was reached after extensive interview research process that identified negative perception of the GM brand, as well as from investigations into what draws people to one another.
Presented here is just a sampling of the entire presentation. If interested in full analysis, please e-mail for a copy.
Team members: Ryan Opina, Lindsay Wolff-Logsdon, Kurt McCulloch and Amina Horozic.
Logos
Proposals for Harmony logo.
The client for Harmony logos wanted a simple and clean brand identity that exuded the essence of holistic lifestyle, incorporating elements of ecology and sustainability.
Vraca Memorial
“After World War II the fort in Vraca was abandoned as a military facility. Since Vraca, a battleground and scene of many casualties in the city of Sarajevo, had become synonymous with the resistance and the people’s fight against fascism, it was here that a Memorial Park was built and the fort designated for museum use.
Given its outstanding strategic position, affording a good view of the city of Sarajevo, during the 1992-1995 war the Vraca Memorial Park complex was used as a position from which the besieging forces could bombard Sarajevo with their heavy artillery and where snipers were positioned. The Vraca Memorial Park was one of several positions forming the encirclement around the besieged city where heavy artillery was located. The entire complex was laid waste, both the fort and the individual memorials on the one hand and the park areas, plateaux, steps etc on the other.”
Funds for its restoration and renovation have yet to be financed. Entire set of images can be viewed here : Vraca Memorial (Sarajevo)