Oakley Eyewear

Series of design proposals for Oakley Eyewear, focusing on both men’s and women’s Rx and sunglasses frames, in both wire and plastic materials.  Designs were developed with Oakley’s unparalleled craftsmanship and patented materials, such as Unobtanium and O Matter, in mind. The designs target Gen Y active sports market, with attention to sculptural detail and concealed luxury, while adding textural variants and sub-culture graphic elements: such as tone-on-tone material break-ups and graffiti-like stenciling.