Chrysler Exterior
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- Market Influences Research
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- Theme Keywords
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- Ideation
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- Proposal Sketch
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- Proposal Sketch
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- Proposal Sketch
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- Proposal Sketch
Taking into the account the market trends of the time, the goal was to design a luxury coupe with an attitude. The vehicle was to have a bold, intimidating presence embodying sophistication, progress and a healthy dose of Hollywood glamour.