GM | RE:Love

Team project for Innovation Studio of the first semester MBA in Design Strategy program. The task was to reinvent GM, or propose a way that it could effectively  get back on the market and remain in it. My team’s proposal was to restructure the organization of GM so that it focuses on consumer-led innovation, catering to the consumer from multiple experience touch-points; seducing the consumer not unlike the process of falling in love. The conclusion was reached after extensive interview research process that identified negative perception of the GM brand, as well as from investigations into what draws people to one another.

Presented here is just a sampling of the entire presentation. If interested in full analysis, please e-mail for a copy.

Team members: Ryan Opina, Lindsay Wolff-Logsdon, Kurt McCulloch and Amina Horozic.