Dodge Nucleus
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- Potential Customer Segment Profile
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- Sketches
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- Packaging Proposal
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- Front View
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- Functional Detail
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- Functional Details
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- Functional Detail
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- Unique Selling Points
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- Graphics Package
Dodge Nucleus was a six month project completed during a design rotation at Chrysler’s, now unfortunately defunct, Pacifica Advanced Design Center in Carlsbad, California. The concept vision arose from an identified customer segment by the marketing department, for a vehicle accomodating future needs of the highly energetic Generation Y. The result was Nucleus : a versatile eccentric vehicle with versatile space, configurable for an active and adventurous lifestyle.